Now accredited for 18 hours of CME (details below)!

Finally, get real results with The Branding Prescription 

This course will help you understand the essentials of branding, marketing, and online strategy so you can grow your business and advance your career. Become a magnet for the right opportunities so you can do more of the work you love, and less of what you don't.  

Real results for your professional brand, business, or medical practice

Turn passion into profits and ideas into income.

"I started the course with a pretty well-established brand, but I wish I had taken The Branding Rx earlier. Through some of Marjorie’s recommendations, I watched my email list double! Prior to the course, I was struggling with how to monetize my site but still provide free content to my learners. Now, I am launching our SheMD Shop! I was learning with podcasts and websites for entrepreneurs, but those aren't specific enough for physicians. The Branding Rx addressed another layer of the more complex interactions of professional life as doctor mixed with professional life as entrepreneur - I'm so thankful for that."

Melissa Parsons, M.D.
www.SheMD.org

What is professional branding, anyway?

Your professional brand communicates your unique value to others, whether they be patients, clients, colleagues, or your employer.  More than a simple elevator pitch, an effective professional branding strategy leverages your online presence, ensures that you connect with the people who will most appreciate your work, and positions you as a magnet for the opportunities you really want.

Imagine having a deep sense of professional fulfillment and joy in work again, knowing you are making a real difference by doing what you do best - and what you love - for people who need it most.  

A powerful professional brand can make this your reality.  You don't need to wait, and you don't need permission - it's time to reclaim control of your career and create the life you deserve. 

There are so many ways a solid brand strategy can help you reach your career goals more quickly, and with more success than you may think possible.

What can professional branding do for you?

Build A Business

You'd love to get your own business off the ground and growing, but you don't know how to get clients, or if anyone wants to buy what you're selling. From full entrepreneurship to part-time side gigs, branding is the key to profitable business growth. 

Pivot Your Practice

You're struggling to adapt your medical practice to today's virtual environment. You want to show up for patients where they're looking for answers - online. From patient education to telemedicine , learn how to let patients know you're here to help.

Accelerate Your Career

Your advancement depends on your academic reputation and visibility. You want to stay on track despite fewer in-person opportunities and events. Learn new ways to network, disseminate scholarship, and lead your field through changing times.

Become A Thought Leader

You love to help others by writing, speaking, and teaching. You'd like to expand your influence, become a highly effective communicator, and establish yourself as the go-to expert in your area. 

Transition Your Career

You want to learn, grow, and challenge yourself professionally. You'd like to take your career in a new direction, but don't know how to position yourself as a quality candidate.

Why this course is more essential than ever, for every healthcare professional:

 

What do you get in The Branding Rx course?

6 modules over 12 weeks in a deliberate sequence and manageable lessons that respect your busy schedule. Videos and PDFs value-packed with everything you need to establish and grow a successful, profitable professional brand or business. We'll cover these six core topics:

1. Defining and Differentiating

This module will introduce the essential elements of successful brands. You'll describe, refine, and differentiate your business, and learn to convey your value in a way that connects with (paying!) customers. 

2. Keyword Strategy

This module will give you deep insights around keyword research - the backbone of your content creation strategy. It's how customers find you, and how they recognize themselves in your marketing materials. 

3. Effective Websites

Do you have a personal website? This module will teach what effective websites must do well, and what's a waste of time. Learn to focus on the functions that actually deliver for your growth and visibility. 

4. Social Media for Business

We'll cover how business social media strategy is different from what you're doing now -which platforms are best, and what do actually do with them. You'll also learn to future-proof your plans to make their algorithms happy no matter what

5. Search Engine Optimization

Learn next-level tactics for truly effective plans that include on-page SEO, off-page SEO, and the all-important User Experience (UX). These principles will help search engines show your website to the right people, so you continue to grow and thrive.

6. Physician Complexities

There are legal, ethical, and regulatory complexities unique to physician entrepreneurship and online activity. Navigate carefully around patients, medical information, FTC, COI/disclosure, monetization, and contracts with your current employer or partners. 

What people are saying:

"This course helped me focus on the right areas. Before, I was spending so much time scattered all over the internet trying to learn, but now I’m more efficient, productive, and less stressed!"


"You changed my way of thinking – now I’m realizing many more possibilities, and it helped me take a HUGE step towards my goals." 


"If you’re on the fence, just jump on over. It’s totally worth it."

 

"Before this course, I knew nothing about search engine optimization- now I look at words differently when thinking about crafting my content."


"Probably the most powerful change involves the shift in my mindset around my value, both in monetary terms and my power to impact on the lives of others."

 

"Marjorie, thank you for your advice regarding speaking and SEO on my website… I did what you recommended, and I’ve been getting  lots of speaking requests!"


"This course gave me clarity on positioning, and I learned about what tweaks need to be made on my website. Plus, the homework kept me focused."

 

Finally, get real results with The Branding Prescription 

Start today.

I'M READY!

CME Information and Disclosures

Faculty and Disclosure Information: It is the policy of the Rush University Office of Interprofessional Continuing Education (IPCE) to ensure that its CE activities are independent, free of commercial bias and beyond the control of persons or organizations with an economic interest in influencing the content of CE.  Everyone who is in a position to control the content of an educational activity must disclose all relevant financial relationships with any commercial interest (including but not limited to pharmaceutical companies, biomedical device manufacturers, or other corporations whose products or services are related to the subject matter of the presentation topic) within the preceding 12 months.
Unapproved Uses of Drugs/Devices:  In accordance with requirements of the FDA, the audience is advised that information presented in this continuing medical education activity may contain references to unlabeled or unapproved uses of drugs or devices.  Please refer to the FDA approved package insert for each drug/device for full prescribing/utilization information. 
The course directors, faculty, and planners of this activity Marjorie Stiegler, MD; Jill Wener, MD; and Sally Lemke, DNP, WHNP-BC have indicated they have no relevant financial relationships to disclose.
Accreditation and Designation Statements
In support of patient care, Rush University Medical Center is jointly accredited by the American Nurses Credentialing Center (ANCC), the Accreditation Council for Pharmacy Education (ACPE), and the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing education for the healthcare team.
Rush University Medical Center designates this live activity for a maximum of 18.0 AMA PRA Category 1 Credit(s)™. Physicians should claim only credit commensurate with the extent of their participation in the activity.
ANCC Credit Designation – Nurses- The maximum number of hours awarded for this CE activity is 18.0 contact hours.
Rush University is an approved provider for physical therapy (216.000272), occupational therapy, respiratory therapy, social work (159.001203), nutrition, speech-audiology, and psychology by the Illinois Department of Professional Regulation. Rush University designates this live activity for 18.0 Continuing Education credit(s).
Instructions: Participants are expected to complete the online material in its entirety, including an assessment survey. Participants will then link to the Rush IPCE to evaluate the course and claim credit. 
Course Objectives:
1. Conduct a digital footprint audit to understand your current professional reputation and representation online
2. Apply best practices for communicating with the public and with patients online
3. Understand how to measure results with websites and social media platforms
4. Differentiate between medical education/advocacy and medical advice/practice activities online
5. Incorporate guidance from HIPPA, FTC, FDA, and other regulatory bodies into professional activities
Course ID Number:  EN219-0820   August 10, 2020 - August 10, 2021
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