This course will help you understand the essentials of branding, marketing, and online strategy so you can grow your business and advance your career. Become a magnet for the right opportunities so you can do more of the work you love, and less of what you don't.
Turn passion into profits and ideas into income.
"I started the course with a pretty well-established brand, but I wish I had taken The Branding Rx earlier. Through some of Marjorie’s recommendations, I watched my email list double! Prior to the course, I was struggling with how to monetize my site but still provide free content to my learners. Now, I am launching our SheMD Shop! I was learning with podcasts and websites for entrepreneurs, but those aren't specific enough for physicians. The Branding Rx addressed another layer of the more complex interactions of professional life as doctor mixed with professional life as entrepreneur - I'm so thankful for that."
Your professional brand communicates your unique value to others, whether they be patients, clients, colleagues, or your employer. More than a simple elevator pitch, an effective professional branding strategy leverages your online presence, ensures that you connect with the people who will most appreciate your work, and positions you as a magnet for the opportunities you really want.
Imagine having a deep sense of professional fulfillment and joy in work again, knowing you are making a real difference by doing what you do best - and what you love - for people who need it most.
A powerful professional brand can make this your reality. You don't need to wait, and you don't need permission - it's time to reclaim control of your career and create the life you deserve.
There are so many ways a solid brand strategy can help you reach your career goals more quickly, and with more success than you may think possible.
You'd love to get your own business off the ground and growing, but you don't know how to get clients, or if anyone wants to buy what you're selling. From full entrepreneurship to part-time side gigs, branding is the key to profitable business growth.
You're struggling to adapt your medical practice to today's virtual environment. You want to show up for patients where they're looking for answers - online. From patient education to telemedicine , learn how to let patients know you're here to help.
Your advancement depends on your academic reputation and visibility. You want to stay on track despite fewer in-person opportunities and events. Learn new ways to network, disseminate scholarship, and lead your field through changing times.
You love to help others by writing, speaking, and teaching. You'd like to expand your influence, become a highly effective communicator, and establish yourself as the go-to expert in your area.
You want to learn, grow, and challenge yourself professionally. You'd like to take your career in a new direction, but don't know how to position yourself as a quality candidate.
6 modules over 12 weeks in a deliberate sequence and manageable lessons that respect your busy schedule. Videos and PDFs value-packed with everything you need to establish and grow a successful, profitable professional brand or business. We'll cover these six core topics:
This module will introduce the essential elements of successful brands. You'll describe, refine, and differentiate your business, and learn to convey your value in a way that connects with (paying!) customers.
This module will give you deep insights around keyword research - the backbone of your content creation strategy. It's how customers find you, and how they recognize themselves in your marketing materials.
Do you have a personal website? This module will teach what effective websites must do well, and what's a waste of time. Learn to focus on the functions that actually deliver for your growth and visibility.
We'll cover how business social media strategy is different from what you're doing now -which platforms are best, and what do actually do with them. You'll also learn to future-proof your plans to make their algorithms happy no matter what.
Learn next-level tactics for truly effective plans that include on-page SEO, off-page SEO, and the all-important User Experience (UX). These principles will help search engines show your website to the right people, so you continue to grow and thrive.
There are legal, ethical, and regulatory complexities unique to physician entrepreneurship and online activity. Navigate carefully around patients, medical information, FTC, COI/disclosure, monetization, and contracts with your current employer or partners.
"This course helped me focus on the right areas. Before, I was spending so much time scattered all over the internet trying to learn, but now I’m more efficient, productive, and less stressed!"
"You changed my way of thinking – now I’m realizing many more possibilities, and it helped me take a HUGE step towards my goals."
"If you’re on the fence, just jump on over. It’s totally worth it."
"Before this course, I knew nothing about search engine optimization- now I look at words differently when thinking about crafting my content."
"Probably the most powerful change involves the shift in my mindset around my value, both in monetary terms and my power to impact on the lives of others."
"Marjorie, thank you for your advice regarding speaking and SEO on my website… I did what you recommended, and I’ve been getting lots of speaking requests!"
"This course gave me clarity on positioning, and I learned about what tweaks need to be made on my website. Plus, the homework kept me focused."