This course will help you understand the business of professional public speaking so you can finally get paid for the expertise you deliver. Earning substantial income from the stage is easier than you think.
This is true whether you're moving up the academic ladder or hoping to earn additional income from speaking. But if you're like most healthcare leaders, you probably haven't figured out how to make this work for you.
Preparing presentations, traveling, and delivering on stage can be very time consuming and stressful. Worse, it can actually cost YOU money to accept speaking 'invitations' when you factor in time away from your regular work.
This is confusing and frustrating, but it doesn't have to be that way!
1. Is developed and taught by a physician who understands your challenges and the norms of your current speaking environment - including some risks that may never have crossed your mind
2. Is offered by a Professional Speaker with the National Speakers Association - I've been a well paid speaker for 8+ years (and I was an unpaid speaker like most of my students for several years before I figured this out!)
3. Explains the business of public speaking (contracts, negotiations, marketing, branding) as well as the skills that differentiate you as a pro-level presenter that's worth promoting, hiring, and paying!
4. Breaks the myths and delivers straight talk about the huge number of opportunities you likely hadn't considered before, and how to get those opportunities to come to you
5. Truly understands how much a successful speaking business can accelerate your traditional career, or provide a means to more income (which can buy you more balance in your life and medical work)
6. Is highly recommended by your peers - other physicians - who have experienced big breakthroughs and results. (Read what other doctors say about The Rx Series courses here and here.)
The Speaking Rx offers you a stress-free, streamlined path to professional advancement as a sought-after speaker...without waiting for others to notice you, and without the uncertainty of figuring it out alone.
Today, you're probably an undervalued expert giving talks. Wouldn't you rather be a sought-after physician speaker delivering pro-level presentations that earn you better opportunities and more income?
With easy-to-follow lessons and step-by-step implementation homework, The Speaking Prescription will show you how to navigate the career-boosting business of professional speaking. Finally, get the opportunities and rewards you deserve.
"Marjorie has changed my entire approach to my business online, and taught me so much about branding and SEO, as well as the ins and outs of speaking professionally. My speaking opportunities have multiplied, and my confidence and knowledge of the business continues to grow. What sets Marjorie apart is the ease of digesting what she delivers. She is a consummate professional and expert, while remaining incredibly authentic and approachable. With her way of communicating, I always feel like she is speaking to ME. "
To establish and grow a successful, profitable, professional speaking business, you'll learn:
This module will broaden your thinking about your expertise, audience, industry, venue - you have more options than you think! Each has unique considerations, and they have to align with each other in the right way.
This module will teach you effective strategies to get noticed as an expert by the people who are already paying their speakers. Not only will you find a new world, but the opportunities will come to you!
This module will teach you how to describe what you offer in the language that immediately connects with your ideal audience and event planners - the very people who will devour what you do, and pay you well to do it!
We'll cover speaker fees and the most important negotiation secret. You'll also learn about valuable non-monetary assets, how to create a contract that both you and your clients love, and the importance of fee integrity (and reasons to be flexible).
Learn next-level tips for a truly polished delivery. You'll make a dramatic mindset shift to avoid the most common performance killer. And, you'll connect more powerfully and execute flawlessly from your first word to the applause.
Your website and social media strategy are enormously important for your business success and ongoing growth. Even if you don't have any of these today, you'll learn how to get started with SEO, user experience, and engagement strategies that work.
This module will broaden your thinking about your expertise, audience, industry, venue - you have more options than you think! Each has unique considerations, and they have to align with each other in the right way.
Module Highlights:
We'll break down the core elements of a successful business so you can get off to a solid start.
This module will teach you effective strategies to get noticed as an expert by the people who are already paying their speakers. Not only will you find a new world, but the opportunities will come to you!
Module Highlights:
We'll get specific about determining and getting noticed in the sweet spot for you, including:
This module will teach you how to describe what you offer in the language that immediately connects with your ideal audience and event planners - the very people who will devour what you do, and pay you well to do it!
Module Highlights:
We'll discuss what most speakers get wrong about how they communicate what they do:
We'll cover speaker fees and the most important negotiation secret. You'll also learn about valuable non-monetary assets, how to create a contract that both you and your clients love, and the importance of fee integrity (and reasons to be flexible).
Module Highlights:
These are the things that no one seems to talk about. Get real information and resources for clarity on:
Learn next-level tips for a truly polished delivery. You'll make a dramatic mindset shift to avoid the most common performance killer. And, you'll connect more powerfully and execute flawlessly from your first word to the applause.
Module Highlights:
This one isn't about avoiding filler words or controlling your nerves.
Your website and social media strategy are enormously important for your business success and ongoing growth. Even if you don't have any of these today, you'll learn how to get started with SEO, user experience, and engagement strategies that work.
Module Highlights:
The easiest and most impactful way to build your online presence, and show up as a professional when people find you online
It's different for doctors. There are a variety of complexities in our professional circumstances that can have dramatic effects on business success.
Module Highlights:
We'll reveal the potential pitfalls that many doctors haven't even realized, and get to solving some sticky situations:
"When I was trying to figure it out on my own, it was overwhelming. But now I feel like it's absolutely possible. I have a much better overall picture and easy steps to move through. Before taking this course, my biggest challenge was simply knowing where to start. I was spending so much time scattered all over the internet trying to learn, but this course helped me focus on the right areas. Now I'm more efficient, productive, and less stressed. "
"This course helped me focus on the right areas. Before, I was spending so much time scattered all over the internet trying to learn, but now I’m more efficient, productive, and less stressed!"
"You changed my way of thinking – now I’m realizing many more possibilities, and it helped me take a HUGE step towards my goals."
"If you’re on the fence, just jump on over. It’s totally worth it."
"Before this course, I knew nothing about search engine optimization- now I look at words differently when thinking about crafting my content."
"Probably the most powerful change involves the shift in my mindset around my value, both in monetary terms and my power to impact on the lives of others."
"Marjorie, thank you for your advice regarding speaking and SEO on my website… I did what you recommended, and I’ve been getting lots of speaking requests!"
"This course gave me clarity on positioning, and I learned about what tweaks need to be made on my website. Plus, the homework kept me focused."
Modules contain 4-6 short video lessons and accompanying PDF materials. Most video lessons are <15 minutes. I know you're busy! There's homework, of course, which you can do at your own pace to really crystallize and implement what you've learned. I believe that clarity comes from action, not from endless research and contemplation, so be ready to DO.
You'll have lifetime access to the course materials so you can go at your own pace as content is released over 7 weeks, and return to any of the content at any time.
How to establish an ideal business model that matches your interests and expertise with the people who already pay their speakers
How to find and attract paid speaking opportunities
How to brand yourself and your content in a way that is memorable, professional, and irresistible to your clients
How to set and negotiate your fee, and create a bulletproof contract that delights your clients and protects your business
How to level up your performance with truly pro-level tips that will get you outstanding testimonials, future bookings, and referrals.
How to leverage digital assets so that opportunities come to you, and create a steady stream of growth and success
So, give it your all for at least 2 weeks. If you aren't happy, turn in your completed homework within 30 days of the course start date, and get a full refund. There's nothing to lose.
Earning substantial income from the stage is easier than you think.
Let me send you a free guide to setting your speaking fee. The real industry standard is more than you think.